Baker Company

Baker is an esteemed Jordanian company renowned for producing the finest bakery products. For a period, they dedicated their products to international markets and achieved success worldwide. Subsequently, the company decided to introduce and distribute its products in the local markets. Roaeah channel was chosen for showcasing these products and, in turn, Roya channel recommended Fries Studio to produce the advertisement.

Collaboration with Roya channel:

After Baker selected Roya channel as one of the key Jordanian television channels, we were recommended by the channel to collaborate and produce an advertisement to be aired on their screens.

Client’s Objectives

Baker's primary objectives were twofold:

  1. To present Baker products as high-quality Jordanian offerings in the local market, following their international success.
  2. To create an informative advertising campaign that introduces the local audience to their product and enhances their awareness of it.

Storyboard and Concept

In consultation with the Baker Food Industries team, an advertisement was crafted, filled with beautiful and romantic shots to transport the audience to a different world. The ad was enriched with enchanting text recorded with the assistance of the creative voice-over artist, Adam Ayash, adding significant value to the advertisement. The advertisement was filmed within Fries Studios, fully equipped with all the necessary gear to capture captivating food shots.

Results and Impact

The advertisement was successfully aired on Roaeah channel, significantly boosting awareness of Baker's products and among the local audience. The advertisement effectively conveyed the message of quality and attractiveness of the product.

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