Nader Rice

Nader Rice is a Jordanian company specializing in the production of the finest varieties of rice.

Collaboration with D-vision:

After Nader Rice, the client, contacted D-vision, a leading provider of marketing services in Jordan, we were recommended by them to collaborate on producing an advertisement for Nader Rice.

Client’s Objectives

The client's objectives were to increase sales and raise awareness of their brand.

Storyboard and Concept

During the COVID-19 pandemic, which disrupted daily life and made it challenging to access physical stores, we faced the task of developing a unique advertisement for Nader Rice. Given the closure of stores and the difficulties of reaching them, we devised an innovative concept using the Stop Motion technique.

We crafted a script for the advertisement showcasing the process of preparing a pot of rice using the Stop Motion technique. We dedicated two consecutive days to meticulously capture the footage, painstakingly moving each grain of rice to achieve the desired result.

Results and Impact

The project successfully built a positive brand image, increased brand awareness, and bolstered product sales.