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Sunway Rice is a global company specializing in the production of high-quality rice and a diverse range of rice-based products. Their products are renowned for their delectable taste, rich nutritional value, and adherence to stringent global quality standards.
Collaboration with Natsheh Company:
When the product's distributor in Palestine, Shukha Company, decided to create an advertisement for Sunway Rice to coincide with the holy month of Ramadan, they collaborated with Mr. Rami Natsheh, the company responsible for executing marketing campaigns for the distributor. Mr. Natsheh, in turn, engaged the expertise of Fries Studio, a well-established production and filming agency specialized in food product advertisements.
SnowWhite Rice had two primary objectives:
The concept involved delivering a straightforward message by presenting a group of young friends gathered around an iftar table, sharing dishes prepared with Sunway Rice, all set in an atmosphere of joy and happiness. This approach added a distinctive touch compared to previous rice product advertisements. The advertisement was further enriched with enchanting narration, skillfully performed by the renowned voice-over artist, Badr Al-Agha, to inspire and captivate the audience.
The campaign successfully achieved its intended goals, effectively differentiating Sunway Rice from its competitors. It conveyed the product's message in a captivating and inspirational manner, contributing positively to brand awareness and increasing interest in Sunway Rice.
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