Tuna Al-Sayyad

A Leading Tuna Manufacturing Company in Jordan.

Collaboration with D-vision:

After Tuna Al-Sayyad, a prominent tuna manufacturing company in Jordan, reached out to D-vision, a renowned marketing agency in Jordan, they recommended us to collaborate on creating an advertisement for the esteemed brand, Nader.

Client’s Objectives

Tuna Al-Sayyad had two primary objectives:

  1. To convey the message that their product is fresh and of high quality.
  2. To establish a strong and positive image of the preferred brand for fresh and high-quality tuna in the minds of consumers.

Storyboard and Concept

The production process involved several key stages, which included:

- Concept development

- Scenario creation

- Presentation planning in collaboration with the creative chef, Tarek Mondher.

The scenario detailed the steps in the product preparation, collaborating with the innovative chef, Tarek Mondher, to leverage his expertise in cooking and preparing tuna. The objective was to reinforce the idea that the fish used in the product is fresh, which would convince customers of the product's quality.

Results and Impact

The advertisement was successfully showcased on all local television screens in Jordan. The campaign achieved the client's objectives by creating a positive image and conveying the message that Tuna Al-Sayyad's product is fresh and high quality. We evaluated this impact by monitoring an increase in brand awareness and enhancing the level of trust among the target audience.

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